Imikhankaso Yokuphromotha ingenye yezingxenye ezibalulekile zokumaketha kwanoma yiliphi ibhizinisi. Ngezitayela zazo ezihlukile nezihlukile, izinto ezinjalo zokuphromotha zingenza umbono waphakade kubavakashi nakumakhasimende.Amasokisi wangokwezifisoKungaba umthombo we-savalvest, omusha, futhi ophumelelayo kakhulu ongakusiza kakhulu ekukhuleni ukuqiniseka okubonakala kwakho futhi udlulise isikhalazo kunoma yimuphi umkhankaso wokukhangisa. Nazi izizathu ezimbalwa zokuthi kunganiUkuphrinta kockkufanele isetshenziswe emikhankasweni yokuphromotha yebhizinisi lakho:
Izinhlobo ezihlukile nezikhumbulekayo zokumaketha
Ngokungafani nezinye izipho ezijwayelekile ezifana namapeni kanye nama-mugs, amasokisi aphrintiwe ayizipho ezingalindelekile futhi ahehe nekhasimende. Njengoba sezivele zihluke kakhulu, kulula kakhulu ukuthi abantu bakhumbule uhlobo ngenkathi bebeka noma bebona lawo masokisi.
Ukusebenziseka okuphezulu kakhulu
Akekho owayemangala lapho ethola amasokisi kuwe ngoba cishe wonke umuntu ngaphandle kokuyala ukuwasebenzisa nsuku zonke. Ukunikeza amasokisi amnandi, asezingeni eliphakeme bekuzogcina lokho kuvezwa okwengeziwe, njengoba kuhlala isikhathi eside futhi kuzohlala kugqokwa futhi kukhonjiswe nxazonke.
Ukwenza ngokwezifiso okungenamkhawulo
Ngaphakathi ngeubuchwepheshe bokuphrinta be-sock, yonke imininingwane ephathelene nesokisi ingenziwa ngokwezifiso:
- Ama-logo, ama-slogans, noma imibala yomkhiqizo angangezwa.
- Amaphethini nemiklamo ingenziwa iyinkimbinkimbi futhi ithakazelisa ukuthi ixhumana nabantu ngokoqobo abantu.
- Kunezifanekiso ezinjalo ezilingana nomcimbi othile noma umkhankaso noma gcina ngengqikithi.
Le ndlela yokudala yenza kube yithuba lokuqamba umyalezo oqinile oqondiswe emakethe yakho okuqondisiwe.
Kwezomnotho ne-pocket enobungane
Lawa masokisi aphrintiwe ashibhile kakhulu futhi konke kakhulu lapho u-odwa ku-bulk. Umqondo ubambe okuhle ngoba kuvumela ukubonakala okuphindaphindwayo kepha izindleko eziphansi kakhulu munye.
Ukufinyelela okugcwele phakathi kwawo wonke ama-demographics
Amasokisi athi "into" wonke umuntu ayakhuphuka kuwo, kungakhathalekile ukuthi amaqembu eminyaka yowesilisa nowesifazane. Lokhu kubenza balungele imikhankaso ebanzi yokuphromotha noma ukunciphisa ukumaketha phansi kwi-niche.
Ukumaketha okungcono kakhulu okwenziwe ngokwezifiso
Ubuqili bama-mappiep aphrintiwe ahlakaniphile futhi avumele ukusetshenziswa kwawo okusebenzayo kunoma yimuphi umsebenzi wokuthengisa oqondisiwe. Kungenzeka ukuguqula uhlaka ukuze uhlangane nemiqondo ethile, imibono noma amaqembu ahlukahlukene abantu.
Amasokisi akuyona nje into yemfashini eyakha isitayela esisha kepha ithuluzi lokunyusa elisiza ukufinyelela leso sibalo esidingekayo sokuqashelwa nokuzibandakanya kwezithameli zemicimbi yokukhangisa.
Ungathanda ukuthatha ukukhushulwa kwakho okulandelayo kufinyelela ezingeni elilandelayo usebenzisa amasokisi wangokwezifiso? Xhumana nathi ukuklama amasokisi abhalwe uphawu olwenziwe ngolwazi ongeke ukhohlwe.
Isikhathi sePosi: Jan-10-2025